Insurance Opportunities for Small Businesses

Insurance Opportunities for Small Businesses

A reminder to our existing chamber members that one of your benefits to being a member of the Bowling Green Chamber of Commerce is the chance to cost effective insurance plans for your employees.

The Missouri Chamber of Commerce and Industry (MCCI) and the Missouri Chamber Federation have teamed up with Anthem Blue Cross and Blue Shield in Missouri to create a health program available to members of the Bowling Green Chamber of Commerce that has 50 or fewer employees. Download the flyer to get more information and to contact a representing agency of your choice for more information. Missouri Chamber Federation Small Employers Medical Plans

Holly Jolly Festival Cancelled

Holly Jolly Festival Cancelled

The Board of Directors of the Bowling Green Chamber of Commerce has determined that, in consideration of the recent dramatic spike in cases of Covid-19 in our county, it would be in the best interest of the public to cancel the 2020 Holly Jolly Festival scheduled for Saturday, November 21. This decision was not made lightly, but with deliberation and discussion, and with the advice of Pike County Health Department.

Thank you for your understanding as the Board made this difficult decision in consideration of our fellow residents. Although some events may be canceled, the Chamber is continuing to stay active and involved in our city whenever possible, including ribbon cuttings for the many new business here and our monthly membership meetings. Also, plans are still underway for the annual awards banquet next January.

If you need any further information or have any questions, visit our Facebook page, our website, or contact the Executive Director, Sarrah Gigous, at the Chamber office, 573-324-3733.

We made the finals and need your votes to win $15,000!

We made the finals and need your votes to win $15,000!

10/14/2020 UPDATE: Although we came close, we did not win the grand prize $15,000. We did, however, win $3,000 as runner up to put towards our Downtown Marketplace Project! THANK YOU to everyone who took the time to vote for our project!


We are SO EXCITED to announce that the Bowling Green Downtown Revitalization Committee’s “Downtown Marketplace” project has made the finalist list for the Strong Communities Award! This means we have the chance at winning $15,000.00 to put towards this project! This is HUGE since we work solely off donations, we could get this project done in less than half of our original goal time! NOW WE NEED YOU, our community to help us by voting next week (Monday, October 5th – Friday, October 9th) to help us make this possible! See below the press release with more information!



For Immediate Release


Bowling Green Chamber of Commerce Named Finalist for $15,000 Strong Communities Award


Bowling Green, Missouri, September 29, 2020 – The Federal Home Loan Bank of Des Moines (FHLB Des Moines) announced the Bowling Green Chamber of Commerce’s Downtown Revitalization Committee’s Downtown Marketplace Project has been selected as one of four Strong Communities Award finalists competing for $15,000.


Community State Bank of Missouri a FHLB Des Moines member, partnered with the Bowling Green Chamber of Commerce to apply for the Strong Communities Award. Through the Downtown Revitalization Committee, the Downtown Marketplace project provides low-risk, affordable rent options for new merchants giving them the opportunity to grow their companies. This project is part of a larger program working to beautify and invigorate the downtown Bowling Green area.


“The Downtown Marketplace Project,” said Tracy Brookshier, Chamber President and Chair for the Downtown Revitalization Committee. “We strongly believe in the Chamber and this project’s mission, which has enhanced the lives of the community. I urge the public to go online and vote for this important project to win this year’s Strong Communities Award.”


This annual award honors the projects people, and programs that promote local small business growth and retention. Winners will be determined through a five-day public voting period beginning on October 5 and ending on October 9, 2020.


“We are excited to announce The Downtown Marketplace as a top applicant for the Strong Communities Award,” said Kris Williams, president and chief executive officer, FHLB Des Moines. “Through their revitalization project, they have demonstrated a commitment to the needs of their community. This project is a great example of the tremendous impact that The Chamber’s Downtown Revitalization Committee has made.”


FHLB Des Moines challenges members of the Bowling Green community to cast their votes in favor of the Downtown Marketplace project by visiting the Strong Communities Award homepage at The voting serves as a component of the selection process to select the winners. Winners will be awarded $15,000 each, and runners-up will be awarded $3,000 each.

Check out the project here: Bowling Green Downtown Marketplace

For more information on the FHLB Des Moines Strong Communities Award visit

NEW! Bowling Green Coupon Brochure!

NEW! Bowling Green Coupon Brochure!


We are excited to announce something NEW for our Chamber Members, our community and our town visitors! We are producing coupon brochures that will be distributed in January 2021. These brochures will offer coupon and ad space for Chamber Members who want to promote and advertise their businesses. This will be a great new and exciting way for chamber members to promote themselves through our organization! Businesses who purchase coupon/ad space will be given brochures to distribute at their discretion and they will also be given out in our Chamber welcome packets, at Chamber events, our new visitors center and at our local hotels! Deadline for Sponsorships is November 20th, 2020; Coupons will expire on December 31st, 2021. 


Ad & coupon space is limited so don’t hesitate to claim your space now! There will be three different sponsorship opportunities:

Small Coupon Ad: 1” x 3.5” (14 available) – $50

Large Coupon Ad: 2” x 3.5” (10 available) – $100

Ad Space: 2.5” x 3.5” (7 available, choose your location, first come – first serve) – $200


Ready to take advantage of this opportunity?! Here is what you need to do:

  1. Either Coupon Brochure Sponsorship Form and mail in with your payment OR fill out the form and pay online here.
  2. Deadline for sponsorships is November 20th, 2020.
  3. Send us your coupon or ad.
  4. Await your delivery of coupon brochures
  5. Give out your coupon brochures how ever you see fit!


Questions? Call us at 573-324-3733 or email at !

$500 Business Beautification Grant

$500 Business Beautification Grant

New to 2020 is an annual grant for Chamber Members. This grant can be applied for by any current chamber member in good standing and the winner will receive $500 towards a beautification project of their choice.

Use this opportunity to assist with funding for needed improvements for store-front beautification to businesses located within the City of Bowling Green. The grant process is administered through the Scholarship Committee of the Chamber. All questions may be directed to the Chamber Office.

The program will offer an annual grant award of $500.00 to one (1) business. The grant application period will begin on August 1 and end at midnight on October 31. The grant recipient will be announced at the Annual Awards Banquet of the Chamber of Commerce.

Learn more and apply right here on our website >> Business Beautification Grant



Are you ready to serve your community and fellow Bowling Green businesses? Get active in our Chamber’s efforts by joining our Board of Directors! We are now accepting nominations until October 31st!


According to Article VI, Section 2, “An announcement shall be made at the September and October membership meetings that nominations are being accepted by the Nominating Committee.” Due to Covid-19 restrictions, there is no September member meeting. Therefore, this notice shall serve to fulfill the by-law provision.

Nominations are now being accepted for the one-year term officer positions of President, First Vice-President, Second Vice-President, Treasurer, and Secretary, as well as four (4) two-year term Director positions. A nominee must be a Chamber member or employee of a Chamber member in good standing (all dues current). Serving as a Chamber officer or director requires attendance at no less than nine (9) monthly board meetings, in addition to the provisions below, as stipulated in the Covenant of Commitment. Officers are also required to fulfill the obligations and duties of the applicable office as set forth in the Chamber By-laws in addition to the Covenant provisions.

“As a Director on the Board of Directors of Bowling Green Chamber of Commerce (“the Chamber”), I commit to the following for the full term of my office:

  • Agree to abide by all provisions of the Constitution and Bylaws of the Chamber
  • Attend regularly scheduled board meetings, missing no more than three (3) meetings per year without reasonable excuse
  • Actively serve on no less than one (1) committee
  • Actively participate as a Chamber volunteer in no less than one (1) regularly scheduled event, not including regular monthly member meetings, of the Chamber annually
  • Insure that the annual dues of the Director or his/her employer have been paid annually no later than February 28
  • Be willing and anxious to assist in the identification, cultivation, and sponsorship of prospective Chamber members and directors
  • Support the purpose and activities of the Chamber throughout the city of Bowling Green”

Nominations will be accepted through October 31 and may be submitted to Karen Arico, Second Vice-President/Nominations Committee Chair, ( or Sarrah Gigous, Executive Director, (

9 (More) Marketing Tips for the New Normal

9 (More) Marketing Tips for the New Normal

9 (More) Marketing Tips for the “New Normal”

Are you tired of the words “new normal” yet?

If you’re like most business owners, you probably are. But whether we recognize it as a new shift in how we do business or a temporary tack we take to survive the current economic storm, the point is how you do business has to change if you want to continue to connect to your audience.

9 Ways You Should Change How You’re Marketing During and After COVID

Give up One-size-fits-all for Good

Customizing your approach to your target market has never been more important than during COVID-19. People want to hear from you and they want to feel like you understand them. But if you’re sending out a generic marketing message to everyone they’re not going to feel that.

Get Social
This is a fantastic time to increase your social media presence and begin having (more) conversations. A lot of people are struggling right now. Providing inspiration as well as commenting on their posts will make them feel good. That’s a way to make a big impression on your audience.

That doesn’t mean you need to comment hours on end. Pick a small group of people who are active on social media and engage them in conversation. Start there then expand. Good people to consider conversing with are your most loyal customers or industry influencers.

Not sure where to start? Look for local groups that you can become a part of. Be careful to follow posting guidelines and be helpful, not salesy. Provide information to people and plug other businesses (not in competition with you). They’ll likely do the same.

Focus on What You’re Doing for Safety and Convenience
It’s very important if you’re changing anything for safety or convenience that you market what you’re doing. Otherwise, your audience won’t know. If you changed how you’re doing business to make it easier for people to buy from you, communicate that as well.

Look for Kinks in the Customer Experience
Many businesses have changed how they do business. Some are doing curbside pickups or making customers wait in the car until the business is ready for them. Think about how those things have changed the customer experience and how you can alleviate any inconveniences. For instance, if you require customers to call you when they are outside your business, consider putting up a sign in the parking lot with your phone number. It sounds like just another expense but for the customer who pulls in and then has to look up your phone number, it’s very helpful. The sign is also a branding opportunity for you.

Provide Reassurance
Whether you feel it or not, spreading a good message that helps people feel reassured and cared for every time they read your content will help you stand out in the market. There is a lot of doom and gloom out there. Don’t be a part of it.

Move Your Brand Online
Just as this is the ideal time to increase your social media conversations, it’s also a great time to work on your online branding and user experience. Revamp your website, rework your content, and look for ways you can improve the online buying experience. If you don’t currently sell online, you should consider it.

Teach Online
Is there some knowledge you possess that can help your customers? It could be product or industry related or you could have a conversation on how to make a buying decision for your product or service. Hosting webinars or an e-learning class is a great way to get out in front of your audience and provide value at the same time.

Share Your Hobbies
A lot of people are feeling disconnected with COVID. Consider creating a podcast or video meeting once a month (or more frequently if it works for your audience) to discuss or teach a favorite hobby of yours. You might be surprised how many people respond to seeing a different side of you.

Your hobby needn’t be associated with your business. The point here is to create a connection. You may want to consider bringing other people who enjoy the hobby onto your “show” for added entertainment.
Some businesses have created a virtual happy hour, for instance, where they talk about how to make artisanal cocktails with a new cocktail featured each episode. You could do something like that even if you’re not in the hospitality industry. The point here is to show your passion to your audience and connect with those who share the same.

Infuse Your Communications with Empathy
Now is not the time to showcase a cold, impartial corporate image. Instead, look for ways you can show empathy to your clients or customers and share your humanity. Consumers want to do business with people they know, like, and trust. Empathy helps with all of those.

Some businesses have changed the types of things they sell or services they offer. Maybe your business is doing fine during COVID. Whether you’ve been wildly successful, or you had to pivot your offerings, changing your marketing to reflect the changes in business is essential and will make you much more successful in the future.

While none of us wanted a disruption like this one, ultimately the changes that are occurring could have benefits. They may end up helping businesses apply better focus on the needs of their customers, increasing loyalty, and creating a win for businesses, employees, and customers.


Annual Champ Clark Heritage Festival Postponed

Annual Champ Clark Heritage Festival Postponed

After much consideration and discussion, in addition to seeking the advice of Pike County Health Department concerning the Covid-19 pandemic, the Board of Directors of the Bowling Green Chamber of Commerce has determined that it would be in the best interest of the public to postpone the 2020 Heritage Festival.

The Board will continue to monitor the health situation, but is tentatively planning to combine the Heritage Festival with the annual Holly Jolly event. This combined event would possibly be held at the end of November. Vendors and sponsors who have already registered for the Heritage Festival will be allowed to choose whether to transfer their registration to the potential combined event or to receive a refund.

Thank you for your understanding as the Board made this difficult decision. Continue to watch the Bowling Green Chamber of Commerce Facebook page and website for updated information on the status of all upcoming events. Any questions may be directed to the Executive Director at the Chamber office.